The health and safety of our community is of the utmost importance to The Big Payback Team.

In response to COVID-19, there will not be in-person events hosted by The Community Foundation for The Big Payback 2021.

For training resources, please visit our Toolkit page. If you have questions about your campaign, we encourage you to reach out to our team at thebigpayback@cfmt.org.

We encourage you to hold virtual events and take advantage of online resources to help promote your campaign. A great way to spread the word about your participation in The Big Payback is Peer-to-Peer Fundraising.

You can learn more about our peer-to-peer fundraising campaign pages here. If you'd like to host a virtual event, go check out our friends NowPlayingNashville.com. You can learn more about how to submit an event by watching this webinar or viewing the instructions below.

Trainings

The Big Payback Virtual Training Series

March 2 @ 10:30am CST - 101 + Benefits of The Big Payback
March 9 @ 10:30am CST - General Marketing
March 16 @ 10:30am CST - Instagram Tips & Tricks
March 23 @ 10:30am CST - Peer-to-Peer Fundraising Campaigns
March 30 @ 10:30am CST - Open Q&A

Creating Your Campaign for The Big Payback:
Communicating your organization’s mission through social media content and graphics

Led by Stephanie Simkin, Stone + Steel Creative
DOWNLOAD DIGITAL ASSETS FOR TRAINING HERE

This workshop will be presented across two sessions. Sign up for one or both sessions:

Friday, March 5
9-11 a.m. - Build your campaign story: strong brand messaging and writing techniques
1-3 p.m. - Visualizing your campaign with Canva training

A well-designed social media campaign has two essential parts: a strong core message that is supported by engaging images. In this hands-on workshop, learn effective strategies for building a clear and focused campaign message that builds on your mission and engages the right supporters. In the morning, we’ll explore the components of a strong campaign, brainstorm solutions for your organization, and learn how to write effective content. In the afternoon, we’ll learn the basics for building visual consistency, and design campaign graphics using Canva. No previous design or marketing experience is required — just an open mind!

Leave the sessions with a foundation for developing your next campaign, simple guidelines for design, and insights and tools you can use to engage supporters and make an impact—for the Big Payback and beyond.

Course Objectives:

Build skills to confidently tell your organization’s story through well-designed social media content and graphics
Discover the essential components of a strong campaign
Learn techniques for building visual brand consistency
Leave with a plan for creating a campaign, along with design guidelines and insights

Who should attend?

Anyone who is responsible for social media success at their organization.

No design or marketing experience required.

For the afternoon session:

We will be using Canva; please arrive with your free account set up and ready to use. As a hands-on workshop, you will be actively participating in creating your own graphics.
It’s recommended that you have some images and headlines ready to use (not required; if you don’t have images and headlines, we will have sample sets to choose from).

Virtual County Trainings

Submitting a Virtual Event to NowPlayingNashville.com

NowPlayingNashville has created a BIG PAYBACK Events category on our website, as in years past. With the changes this year, we have adapted our website to include Online + Streaming events (virtual). If you or your organization are hosting a virtual event for The Big Payback, we are asking you to submit it to NowPlayingNashville in one of two ways:

Login to your event dashboard to submit your event. Once beginning the event submission process, please make sure to check The Big Payback as the primary event category and also select Online + Streaming category, as well as any other appropriate ones that fit your event. Select the venue as Online and input everything as instructed per the submission fields. Then click the submit button, which will submit your event to our pending area.
Email your event information to support@nowplayingnashville.com. We will work through your requests in the order they were received to add to the website. During this time, we know it is especially hard and most organizations do not have the bandwidth, so we are happy to assist with this need.

Link for Submitting Events: https://www.nowplayingnashville.com/login/