The year 2020 will forever go down in infamy as the year everything changed! Historically, we organized in-person opportunities to complement the work of our virtual Giving Day. And last year, we quickly needed to pivot several of our Giving Day activities to adhere to health and safety protocols.

What we learned from this experience is that The Big Payback had its most successful year to date!

Many organizations were able to engage with increased number of donors through virtual events which equated to more money raised and more first-time donors;
Our team was able to visit more organizations with our virtual prize patrol than ever before AND expand the area of coverage to outlying county organizations we had not had time or the capacity in the past to visit;
Because we didn't have to take time away to commute or set up/tear down events, we were afforded additional opportunities to provide MORE entertainment, contests, and interviews that highlighted the good being done in our communities;
Our prize list had new and fresh prizes to fit within the virtual setting!

So why are we telling you all this!?!? Because we have decided to stick with the same model for 2021 and continue The Big Payback giving day in the way it was intended to be since the very first year ... a 24-hour, ONLINE giving event to lift up area nonprofits doing important work to keep our Middle Tennessee community thriving.

We encourage you to assess your previous year experience and decide if all virtual is the most successful route for you too!

For training resources, please visit our Toolkit page. If you have questions about your campaign, we encourage you to reach out to our team at thebigpayback@cfmt.org.

For example, one of the great ways to spread the word virtually about your participation in The Big Payback is Peer-to-Peer Fundraising.

You can learn more about our peer-to-peer fundraising campaign pages here. If you'd like to host a virtual event, be sure to submit your event to the NowPlayingNashville.com calendar. You can learn more about how to submit an event by watching this webinar or viewing the instructions below.

Submitting a Virtual Event to NowPlayingNashville.com

NowPlayingNashville has created a BIG PAYBACK Events category on our website, as in years past. With the changes this year, we have adapted our website to include Online + Streaming events (virtual). If you or your organization are hosting a virtual event for The Big Payback, we are asking you to submit it to NowPlayingNashville in one of two ways:

Login to your event dashboard to submit your event. Once beginning the event submission process, please make sure to check The Big Payback as the primary event category and also select Online + Streaming category, as well as any other appropriate ones that fit your event. Select the venue as Online and input everything as instructed per the submission fields. Then click the submit button, which will submit your event to our pending area.
Email your event information to support@nowplayingnashville.com. We will work through your requests in the order they were received to add to the website. During this time, we know it is especially hard and most organizations do not have the bandwidth, so we are happy to assist with this need.

Link for Submitting Events: https://www.nowplayingnashville.com/login/